Some people make fun of Gwyneth Paltrow’s GOOP newsletter, but I love it! I don’t do those Hollywood cleanses she sometimes talks about, but she presents some pretty nifty tips outside of beauty and health.

This week, GOOP was all about how to start a small business and instead of preaching from a soapbox about her successful business (that being GOOP), she elicited tips and advice from other used to be small business founders, such as Kevin Systrom from Instagram, Jessica Herrin from Stella & Dot, and Nina and Tim Zagat from (you guessed it) Zagat’s.

However, my favorite bits of advice were from Christene Barberich, co-founder and Editor-in-Chief of Refinery29.

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